5 Rules to Win Back Trust, Credibility, and Digital Customers

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them.

Today’s digitally distracted consumer is led to trust only things that they see with their own eyes. They want the raw data versus a polished message.

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices.

I just finished a new book, “Unfiltered Marketing,” by Stephen Denny and Paul Leinberger, which helped me put this digital communication transformation into perspective for all business owners.

I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success. I summarize the key elements of the

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Guggenheim says it could invest up to $530 million in a bitcoin trust as the cryptocurrency flirts with new record highs



a close up of electronics: REUTERS/Stephen Lam


© REUTERS/Stephen Lam
REUTERS/Stephen Lam

  • Guggenheim Partners revealed in a Friday regulatory filing that its Macro Opportunities Fund holds the right to invest up to 10% of its net asset value in Grayscale Bitcoin Trust.
  • The trust solely invests in bitcoin, and a 10% bet from Guggenheim’s fund equates to roughly $530 million.
  • The filing comes as bitcoin climbs back above $19,000 after tumbling through the Thanksgiving holiday. Though the token has more than doubled through the year, it still trades below its 2017 record of $19,783.06.
  • Watch bitcoin trade live here.

Guggenheim Partners is the latest Wall Street firm to show interest in bitcoin, and a Friday regulatory filing signals the firm could make a massive investment in the soaring cryptocurrency.

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Guggenheim revealed its Macro Opportunities Fund holds the right to invest up to 10% of its net asset value in Grayscale Bitcoin Trust, according to a

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Guggenheim Fund Reserves Right to Put Up to 10% in Bitcoin Trust

(Bloomberg) — Count Guggenheim Partners LLC among those institutional investors casting an eye on cryptocurrencies.

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Guggenheim is reserving the right for its $5.3 billion Macro Opportunities Fund — which aims for total return via fixed income and other debt and equity securities — to invest in the Grayscale Bitcoin Trust. The trust’s shares are solely invested in Bitcoin, and track the digital asset’s price less fees and expenses.

“The Guggenheim Macro Opportunities Fund may seek investment exposure to Bitcoin indirectly through investing up to 10% of its net asset value in Grayscale Bitcoin Trust,” the firm said in a filing Friday to the U.S. Securities and Exchange Commission.

Investments in Bitcoin would put Guggenheim and its Chief Investment Officer Scott Minerd in with the likes of Paul Tudor Jones and Stan Druckenmiller, who have already said they’ve put money into the digital asset. The largest cryptocurrency has had

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Identity Methods Partners with ColorTokens to Provide UK Enterprises with Industry-leading Zero Trust Security in the Cloud

UK consultancy Identity Methods Ltd., an end-to-end provider of identity, privacy, governance and security solutions, has signed a partnership with California-based ColorTokens Inc., a leader in cloud-delivered Zero Trust security.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201111005964/en/

Through its award-winning Xtended ZeroTrust Platform™, ColorTokens delivers solutions that help businesses accurately assess and drastically improve their security posture, ensuring business resiliency to cyber threats across hybrid data centers and edge while enabling operational flexibility.

ColorTokens is the leader in deploying Zero Trust security at critical points throughout the network, combining deep visibility, simulation mode, segmentation, and endpoint lockdown delivered across hybrid networks spanning users, endpoints, servers, applications and workloads. The Xtended ZeroTrust Platform delivers all of this without any downtime, reboots, reconfiguration, hardware, onsite visits, or impact on business continuity – achieving unrivaled deployment capability.

Commenting on the agreement, Lee Ealey-Newman, VP Channels for EMEA at ColorTokens,

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