The game industry has been having a good 2020. The rest of the world can’t say the same. Leyline wants to help balance that.
Leyline is a nonprofit that can give folks in-game rewards and other goods like gift cards in exchange for charitable deeds. This could include donating time, blood, or even your computer’s processing power. This clever idea could encourage gamers to do more good for their local communities and the wider world.
I interviewed Leyline founder and CEO Jeremy Dela Rosa — himself a former Blizzard Entertainment employee — about this new nonprofit, how it will work, its goals, and the difficulty of starting such an endeavor during a pandemic.
This is an edited transcript of the interview.
It’s all a game
GamesBeat: How did you get this idea of gamifying charity?
Jeremy Dela Rosa: It’s a bit