Jimmy John’s, the private-equity-owned sandwich chain, will partner with food-delivery specialist DoorDash in an effort to expand its customer base and improve its delivery system, according to media reports.
DoorDash, San Francisco, said on Wednesday that Jimmy John’s restaurants across the U.S. will be added to its delivery website, according to CNBC.
Jimmy John’s, Champaign, Ill., said that it would continue to deliver its own orders.
In February, the chain said it would never authorize third-party-delivery companies to deliver its orders.
The Jimmy Johns deal comes after DoorDash unveiled a new self-delivery service, which enables merchants to fulfill their own orders but benefit from the reach of the DoorDash app, according to CNBC.
The partnership is doing a pilot test with 100 restaurants over six months before making it a permanent chainwide deal, according to CNBC.
As part of the deal, Jimmy John’s will join DoorDash’s subscription program, which offers