(Award-winning tech columnist Jon Markman publishes of Strategic Advantage, a popular daily newsletter about the digital transformation of business, entertainment and society — and how to invest in it. Click here for a free two-week trial.)
The growth of online shopping is probably peaking right now and that is bad news for shareholders of many ecommerce companies. Investors should switch out to Facebook ((FB) -Get Report).
Adobe Systems ((ADBE) -Get Report) released on Saturday the first look at online Black Friday sales. Shoppers spent $9 billion, up 21.6% from a year ago. Unfortunately the comparisons will get more difficult moving forward.
It’s time for investors to look for sales growth in unconventional places.
To be clear, the current state of ecommerce is robust. The global pandemic pushed millions of new consumers online. By all accounts they became comfortable quickly.
The Adobe Digital Insights survey revealed