The restaurant designs share an enhanced digitized experience – including cubbies for mobile to-go orders, a double drive-thru with digital menu boards, and GPS-enabled curbside pick-up, all integrated with the company’s dynamic and versatile mobile app.
To honor the brand’s heritage and highlight what makes El Pollo Loco so unique, subtle brand cues permeate throughout the entire restaurant, from the cleaver door handles (which is a nod to the fact that all chicken is cut to order) to the turning fork chandeliers (which repurposes a tool of trade used by the brand’s skilled Grill Masters). Similarly, murals, imagery and city maps evoking the brand’s 40-year Los Angeles hometown roots on the interior and exterior walls.
“Where you will see our commitment to design manifest itself in the most dramatic of ways is with our new restaurant of the future,” said Brian Carmichall, Chief Development Officer at El Pollo Loco. “To