
New research confirms men and teens are affected by Instagram influencers who set global benchmarks for ideal body shape, fashion and even facial trends.
While perhaps not as focused on ‘thinness’ as women appear to be from female influencers, the Flinders University study confirms males are responding to the body image and fitness messages shared by Instagram leaders, some with millions of followers.
This may mean men are less exposed to some of the negatives of social media but confirms the influence of fitspiration (‘fitspo’) and body image on this online platform, says psychology Professor Marika Tiggemann and Isabella Anderberg in a new paper in Body Image.
“Despite the rise in use of social media, there haven’t been many studies into its effect on men and our new study found there are similarities and differences between women and men,” says lead author Professor Tiggemann, who has extensively researched