Apple’s wearables business grew 38.6% year-over-year in the third quarter of 2020, outpacing the broader market, while the Apple Watch segment grew 75% in the same period.
The Cupertino tech giant shipped an estimated 41.4 million devices in the wearables category, which includes AirPods and AirPods Pro, up 29.8 million year-over-year. Impressively, the Apple Watch segment grew 75% in the same period, from 6.8 million units shipped in Q3 2019 to 11.8 million units in Q3 2020.
Apple ranked second to Xiaomi in the wrist-worn wearables category, which includes smartwatches, fitness wristbands, and traditional watches. Xiaomi had a 24.5% share of the market in the third quarter, while Apple took 21.6%, according to new data from research firm IDC.
In the broader wearables category, which also includes wireless earbuds, Apple took the top spot by a large margin. The iPhone maker had a 33.1% share of the market, followed