Since the 2020 U.S. presidential election, Parler has caught on among right-wing politicians and “influencers” – people with large online followings – as a social media platform where they can share and promote ideas without worrying about the company blocking or flagging their posts for being dangerous or misleading. However, the website has become a haven for far-right extremists and conspiracy theorists who are now interacting with the mainstream conservatives flocking to the platform.
As the three highest-profile social media companies – YouTube, Facebook and Twitter – continue to take action to mitigate the spread of extremism and disinformation, Parler has welcomed the ensuing exodus of right-wing users. It has exploded in popularity, doubling its members to 10 million during the month of November – although it is still dwarfed by Twitter’s roughly 330 million monthly active users.
With its newfound success, the site is contributing to the widening gap