Apple remains committed to implementing anti-tracking features in iOS 14 and further privacy improvements down the road, the company’s privacy chief said in a letter.
The iOS 14 feature, dubbed App Tracking Transparency (ATT), makes cross-app and website tracking opt-in, and gives users additional information and context. In September, Apple delayed the rollout of the privacy feature until 2021.
Shortly after Apple announced the delay, a coalition of digital civil rights groups penned a letter expressing their “disappointment” that it wouldn’t be available during the initial iOS 14 rollout. On Nov. 19, Apple sent a letter back in response.
“We delayed the release of ATT to early next year to give developers the time they indicated they needed to properly update their systems and data practices, but we remain fully committed to ATT and to our expansive approach to privacy protections,” wrote Jane C. Horvath, Apple’s Senior Director of Global