When Microsoft rolled out its Xbox Series X|S and Sony debuted the PlayStation 5 in mid-November, gamers were ready with their credit cards. But the devices sold out within minutes, leaving many consumers disappointed and dismayed.
About two weeks later, shoppers got another chance to lay their hands on a PlayStation 5 when Walmartthe night before Thanksgiving, ahead of the Black Friday and Cyber Monday shopping events. But that inventory also sold out within minutes.
“I’ve been trying to purchase it for my little brother. I’m pissed and confused as to how at exactly 9:00 it’s going out of stock,” one person complained in a tweet to Walmart.
The answer, tech experts says, boils down to one word: bots.