The new M1-equipped Mac mini has propelled Apple to the number one spot in the Japanese desktop PC market in the two weeks after the device’s launch.
That’s according to new data from Japanese analysis firm BCN Retail, which aggregated the sales data of mass retailers and online stores in the country. In the period between August 1 and November 3, Apple held a 15% share of the desktop PC market in Japan and was fighting for third place with Lenovo.
With the launch of the first Apple Silicon Mac mini on November 17, BCN Retail tracked a surge in Apple computer sales that resulted in the Cupertino tech giant taking the number one spot by sales volume. BCN Retail reports that Apple now has 27.1% of the market, increasing 14.4% percentage points in a single week.
Apple’s Mac lineup has had one of the best years in some time