5 Rules to Win Back Trust, Credibility, and Digital Customers

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them.

Today’s digitally distracted consumer is led to trust only things that they see with their own eyes. They want the raw data versus a polished message.

This distrust for the scripted message has led to a new demand for unfiltered marketing, and the emergence of business credibility heroes, like Elon Musk, with his bold statements, and sometime villains, such as Mark Zuckerberg defending Facebook privacy practices.

I just finished a new book, “Unfiltered Marketing,” by Stephen Denny and Paul Leinberger, which helped me put this digital communication transformation into perspective for all business owners.

I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success. I summarize the key elements of the

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5 Tips to Connect With Customers Off the Web


5 min read

Opinions expressed by Entrepreneur contributors are their own.


In this digital age, it’s no surprise that the marketing efforts of many businesses are focused online. But whatever happened to offline marketing? Does it even still exist? Indeed it does. Proven offline marketing tactics still exist — and should be part of your marketing toolbox. Go outside the realm of digital marketing tactics with these five tips for promoting your business offline. 

Related: 5 Ways to Help Your Small Business Survive During the Pandemic

1. Dole out business cards 

Business cards can help you lure in prospects and network with other businesses and individuals. Not only are business cards pretty cheap to make, but they’re also super-easy to give out. Meet a potential investor? Hand them a business card. Potential customers? Give them a business card. 

If you already have business cards printed and ready

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Phone and internet customers reveal debt trouble with telco companies during pandemic

Phone and internet customers say they are being disconnected, harassed by debt collectors and generally treated harshly by their telco providers when they need help, negatively impacting mental health.

The Consumer Action Law Centre has released a report detailing stories of people struggling to pay their phone and internet bills, with some fearing homelessness due to losing their job during the pandemic.

Despite a federal moratorium on evictions and banks allowing mortgage repayments to be deferred during the pandemic, debt collectors have continued to contact telco customers demanding repayments.

James* was one of those customers.

The 23-year-old lives in Melbourne and identifies as Aboriginal. He’s studying for a Cert III and receives JobSeeker and the Mobility Allowance for his disability.

He was contacted by debt collectors for multiple debts, including for a buy-now-pay-later purchase, a payday loan, a consumer lease and a Telstra debt of nearly $3,000 from three years

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Comcast faces backlash over plan to charge customers up to $100 for going over a home-internet data limit rolling out to 14 new states



a sign on the side of a brick building: Comcast sign logo in the wall of a building at Universal Studios. Roberto Machado Noa/LightRocket via Getty Images


© Roberto Machado Noa/LightRocket via Getty Images
Comcast sign logo in the wall of a building at Universal Studios. Roberto Machado Noa/LightRocket via Getty Images

  • Comcast is planning on adding data caps to its home-internet plans, starting in January.
  • In 14 states and the District of Columbia, customers with Xfinity internet plans that aren’t unlimited will be constrained to 1.2 TB of data per month, or face overage charges. 
  • Comcast has had data caps in other parts of the country since 2016.
  • Visit Business Insider’s homepage for more stories.

Comcast is adding a data cap for some of its home-internet plans starting in January. The telecommunications giant recently confirmed it’s introducing a limit of 1.2 TB on Xfinity Internet plans in 14 states and the District of Colombia.

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If customers that don’t have unlimited plans go over that cap, they must pay $10 for each additional 50 GB

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Comcast Is Imposing Data Caps and Will Charge Customers Who Exceed Them

Figuring out how to work from home is challenging. It’s hard enough figuring out how to balance all of the things that go into work, and a family, and everything else that occupies our lives. Add to that a pandemic, and the fact that we’re now doing all of those things from home, and it can quickly get overwhelming.

One of the saving graces has been that many companies recognized the challenges people faced, and did what they could–within their own power–to alleviate those challenges where they could. For example, Zoom has removed the 40-minute time limit on free meetings for Thanksgiving. Other technology companies made versions of their software available for free.

Even Comcast, the country’s largest cable provider, had previously suspended data caps back in March. That was helpful considering how many of us were working from home while-;in many cases-;also trying to help children stay connected to

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Comcast Customers Sound Off On Data Caps, Telecom Company Responds Back

KEY POINTS

  • Comcast to enact fees for going over 1.2TB
  • Users outraged on social media, though the company was hitting back
  • Shares in the company were up in Tuesday trading

Telecommunications giant Comcast on Tuesday pushed back against customers’ concerns about a new data cap by arguing few if any users ever exceed the limit.

Comcast will place a 1.2 terabyte cap on its Xfinity subscribers in 14 states in the Northeast, including New York, according to a report Monday from PC Magazine.

Customer backlash followed on social media with one commentator on Twitter complaining that limits would go into effect at a time when more Americans rely on online services during the pandemic.

Others said the internet should be treated like a utility, where rates are more controlled. Another lamented the lapse of net-neutrality measures, which level the playing field for subscribers.

Comcast noted on its Twitter account

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Orange Business Services Forms Global Strategic Collaboration Agreement with Amazon Web Services to Accelerate Customers’ Innovation in the Cloud

PARIS–(BUSINESS WIRE)–Orange Business Services has announced a global strategic collaboration agreement with Amazon Web Services (AWS) to help enterprises accelerate their digital transformation and leverage the benefits of the cloud to adapt quicker to market changes and user needs.

Orange and AWS will work together to deliver new solutions in the areas of modernization and migration, data analytics, innovation and security, resulting in new products and services to fast-track customers’ journeys to the cloud. As part of this agreement, a dedicated Cloud Center of Excellence will be built on AWS, coordinating joint development of an extensive training and certification program for more than 3,000 Orange Business Services cloud, cybersecurity, digital and data experts.

Enterprises will now have access to a one-stop-shop for all their Orange and AWS requirements through their trusted point of contact. Orange has deep strengths across consultancy, cybersecurity and connectivity through to cloud native applications.

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Orange Business Services forms global strategic collaboration agreement with Amazon Web Services to accelerate customers’ innovation in the cloud, Digital Platforms & Services

Orange Business Services has announced a global strategic collaboration agreement with Amazon Web Services (AWS) to help enterprises accelerate their digital transformation and leverage the benefits of the cloud to adapt quicker to market changes and user needs.

Orange and AWS will work together to deliver new solutions in the areas of modernization and migration, data analytics, innovation and security, resulting in new products and services to fast-track customers’ journeys to the cloud. As part of this agreement, a dedicated Cloud Center of Excellence will be built on AWS, coordinating joint development of an extensive training and certification program for more than 3,000 Orange Business Services cloud, cybersecurity, digital and data experts.

Enterprises will now have access to a one-stop-shop for all their Orange and AWS requirements through their trusted point of contact. Orange has deep strengths across consultancy, cybersecurity and connectivity through to cloud native applications. This removes multivendor

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PS5 Fury As Amazon Customers Are Sent Cat Food Instead Of Consoles

Amazon U.K. is conducting an investigation following several reports of customers being sent items such as cat food and kitchen equipment instead of the PlayStation 5 they ordered.

The PS5 came out on Thursday, since when there have been a host of reports from Amazon customers that their console was substituted for something far less enticing.

Multiple customers have claimed to have opened the Amazon box, only to find pet food instead of a games console waiting inside.

Other unwanted substitutions have included kitchen equipment and toy guns:

It’s not clear whether the incorrect items are being sent because of mistakes at the fulfilment centers or because of something more sinister. A couple of unconfirmed reports suggest customers saw delivery drivers tampering with packages shortly before they were delivered. Amazon employs several different

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Apple and Verizon Offer ‘Fleet Swap’ To Win Over More Business Customers

KEY POINTS

  • Apple, Verizon pitch iPhone 12 and 5G networks to businesses
  • 5G ultra-wideband built for industrial commercial use: Verizon Business CEO
  • Apple is looking at growth in businesses through ‘fleet swap’

Apple is teaming up with Verizon to target business customers for its newest iPhone 12 with 5G compatibility.

Apple and Verizon are offering big discounts to businesses for swapping entire fleets of their staff’s mobile devices with new iPhone 12  handsets with Verizon’s 5G network, irrespective of which carrier they subscribe to. These customers will be charged no upfront costs for the iPhones. They will pay either no monthly cost or a very low monthly charge for iPhone 12 minis.

Announcing the “fleet swap” at an event Thursday, the companies highlighted ways in which the iPhone 12 would be useful to businesses with strong internet on the 5G network. 5G’s higher bandwidth than existing networks will help in

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