Cofounders of a luxury accessory startup reveal how they scaled

  • Omar and Zane Sabré are the cofounders of MAISON de SABRÉ, a luxury accessories brand best known for monogrammed phone cases and small leather goods. 
  • Since founding the brand in 2017, the Sabré brothers have utilized a social media marketing strategy that’s skyrocketed their growth. 
  • With marketing efforts that span gifting team outreach to organic celebrity engagement, the Sabré brothers shared the strategy behind their success with Business Insider. 
  • Visit Business Insider’s homepage for more stories.

Omar and Zane Sabré are the cofounders of luxury accessory brand Maison de Sabré, and have seemed to find a way to make their products stand out among the competition. 

Specializing in monogrammed phone cases and small leather goods, the entrepreneurial brothers say their brand pulled in $1.9 million in revenue over their first 12 months of business, which by the end of year two, was a number they say jumped to $10 million.

Read More

Co-Founders Of The Newly Launched Plus Venture Capital (+VC), Sharif El-Badawi And Hasan Haider, On How They Expect Their US$60 Million Fund To Boost And Bolster The Region’s Startup Ecosystem


8 min read

Opinions expressed by Entrepreneur contributors are their own.


You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Plus Venture Capital (+VC) is a newly launched early-stage tech startup fund for the MENA and its diaspora, and it’s being led by two familiar names in the region’s startup ecosystem. Sharif El-Badawi and Hasan Haider, the former Managing Partners of 500 Startups’ MENA fund (500 Falcons) are behind the new US$60 million fund that aims to target 120 investments over the next three years.

At this point, it’s fair to wonder whether now is the right time to start up a new investment venture given the impact of the ongoing COVID-19 pandemic on the region’s economies, but the co-founders’ confidence in their enterprise stems from their thorough knowledge of the ecosystem in which they plan to operate. For instance, according to Haider, the sustainability

Read More

How cofounders with clashing personalities are leading their company

  • David Cancel, CEO of marketing software startup Drift, is an introvert. His cofounder and CTO Elias Torres is an outgoing extrovert.
  • When the company of more than 400 went remote during the pandemic, Cancel was a natural while Torres suffered from the lack of in-person interactions.
  • At times, their different communication styles created some tension, so Cancel started reading up on psychology and realized they were processing information in different ways. 
  • He created a method for more effective messaging, which led to a breakthrough in their relationship.
  • Visit Business Insider’s homepage for more stories.

When COVID-19 forced marketing software startup Drift to go fully remote in March, introverted CEO David Cancel found himself taking naturally to working from home.

“I joked at the beginning of the pandemic that I was born for this,” Cancel told Business Insider.

His talkative cofounder and CTO Elias Torres was another story.

“Remote SUCKS,” the

Read More