Stephen Curry Makes Big Revelations About ‘Curry Brand’

KEY POINTS

  • Stephen Curry and Under Armour teamed-up for the creation of “Curry Brand”
  • The two-time NBA MVP spoke candidly about his first legacy brand
  • Curry Brand’s first sneakers will be officially launched on December 11

Golden State Warriors superstar Stephen Curry has spoken about the true essence and aim of his new brand.

On Tuesday, Under Armour has officially announced “Curry Brand.” Empowered by the renowned sports apparel company, the sportswear line is “a legacy brand” synonymous with Nike’s Jordan brand.

While Curry brand will traverse a wide-range of products such as footwear, apparel, and accessories, the three-time NBA champ assures that it wouldn’t be solely focused on selling and promoting his name.

In his statement on the company’s official site, Curry revealed that the brand will be his and his family’s medium to reach out to the community.

“I grew up doing a lot of things

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10 Tips and Tricks for Your Brand New PS5

Illustration for article titled 10 Tips and Tricks for Your Brand-New PS5

Photo: Sam Rutherford/Gizmodo

Congratulations on getting yourself a brand-new PlayStation 5! After making all of your friends incredibly jealous, it’s time to dive into everything this next-gen console has to offer. Here are 10 tips and tricks for making the most of your PS5.


1. Avoid screenshot spoilers

The PS5 can hide screenshots sent your way if they show gameplay from beyond the point you’ve reached, or include something flagged by the developer as a potential spoiler. To make sure you’re protected, open Settings from the cog icon in the top right corner of the interface, then choose Saved Data and Game/App Settings, then Spoiler Warnings.


2. Save the DualSense battery

By default, the new DualSense controllers that accompany the PS5 are set to never turn themselves off. If you open up Settings from the cog icon in the top right corner of the main

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Content Marketing Expert Google Visibility Brand Reputation Services Launched

Press release content from Marketers MEDIA. The AP news staff was not involved in its creation.

A newly updated content marketing service has been launched by CannonSuite. They offer results-backed solutions to help grow brand image and sales for local clients.

CannonSuite, the US-based digital marketing agency, has launched an updated hyper-local marketing service for clients. They are content marketing specialists with emphasis on helping businesses across sectors to grow their online visibility.

More information can be found at: https://www.cannonsuite.com

The newly updated service meets demand for pro-grade content generation and marketing at an affordable price. Their highly trained marketing team provides businesses with the opportunity to scale through high-authority news story backlinks.

Pro-grade content created by the highly trained team is specially designed to maximize reach, increase Google ranking, and build authority for clients. The goal is to ensure clients increase local visibility and rank

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Global Brand Strategy and Design Agency, Soulsight Chicago, Names Jessica Feld as New Senior Vice President of Brand Partnerships

CHICAGO, Nov. 20, 2020 /PRNewswire/ — Soulsight, a leading, Chicago-based brand strategy and design agency with a client roster that includes global powerhouse brands such as MolsonCoors, PepsiCo, KraftHeinz, and Nike, has promoted Jessica Feld to a brand new position, Senior Vice President of Brand Partnerships.

Jessica Feld

In her nine years of success at Soulsight, Jessica has proven herself time and time again to be a major contributor to the agency’s overall organizational growth. Jessica has led Soulsight’s expansion strategy within our CPG and Sports & entertainment verticals, that has allowed Soulsight to provide current and new partners expanded capabilities that aid in holistically bringing their business objectives to fruition with the aim of energizing their brands for consistent relevancy and impactful sales results. Jessica has shown great endurance and professional maturity in building her department from the ground up, winning countless Requests for Proposal on Soulsight’s behalf along

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Introducing Financial Services and the brand new Insider Intelligence site

  • Today, Insider Intelligence is introducing Financial Services, a robust coverage area offering unbiased insight into how technology is transforming Banking, Payments, Insurance, and Wealth Management.
  • In addition, we’re rolling out our new Insider Intelligence site, which now provides all clients with frictionless access to eMarketer and Business Insider Intelligence content.
  • Learn more about Insider Intelligence here.

As consumers and businesses alike seek out contactless money management options and self-service portals, the importance of digital channels has never been clearer for financial services providers.

For legacy institutions, digitalization means completely overhauling operations. For startups and emerging players, it means massive opportunity.

That’s why today we’re introducing Financial Services from Insider Intelligence, a robust coverage area offering unbiased insight into how technology is transforming Banking, Payments, Insurance, and Wealth Management.

Financial Services leverages our industry recognized and trusted methodology to provide clients with reliable estimates that will help them make better decisions.

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YouTube, Instagram influencer media kit examples for brand sponsorship

  • For many influencers, especially those primarily working on Instagram, brand sponsorships are their main source of income.
  • One of the first things advertisers ask for during a pitch is to see a creator’s media kit. 
  • Influencers use their media kits as a tool to showcase their value to a brand or company, which often includes past examples and pay rates for a partnership.
  • Business Insider spoke with creators on YouTube, Instagram, and TikTok who shared the exact documents they use to land brand sponsorships. 
  • Subscribe to Business Insider’s influencer newsletter.

Many influencers, especially those primarily working on Instagram, say brand sponsorships are their main source of income.

In fact, brands are set spend up to $15 billion on influencer marketing by 2022, according to Business Insider Intelligence.

To get brand deals, influencers often use media kits as a tool to showcase their value to a company. Including performance metrics in

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Huawei selling Honor phone brand in face of US sanctions

BEIJING (AP) — Chinese tech giant Huawei is selling its budget-price Honor smartphone brand in an effort to rescue the struggling business from damaging U.S. sanctions imposed on its parent company.

The move announced Tuesday is aimed at reviving Honor by separating it from Huawei’s network equipment and other businesses, which Washington says are a security threat, an accusation Huawei denies. They are under sanctions that block access to most U.S. processor chips and other technology.

Huawei Technologies Ltd.’s announcement gave no financial details but said the company will have no ownership stake once the sale is completed. Huawei will retain its flagship Huawei smartphone brand.


The buyer is a company formed by a technology enterprise owned by the government of the southern city of Shenzhen, where Huawei is headquartered, with a group of Honor retailers. Earlier news reports on rumors of a possible sale put the price as high

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Gymshark social media strategy: How influencers made it a $1.3 billion brand

  • Sportswear brand Gymshark is valued at $1.3 billion, in part thanks to its robust marketing strategy and expansive reach on social media.
  • Its “body-positive, inclusive” workout videos, memes, and athletic challenges featuring “Gymshark athlete” influencers have gained big followings — it has 2.1 million followers on TikTok, for example, compared to Nike’s 1.3 million.
  • These athletes get to brainstorm, share, and post personal content that’s catered to one of Gymshark’s 14 individual platforms. 
  • Business Insider spoke to the brand’s social media team about the tips and strategies that have found them success online.
  • “It’s about being reactive but also authentic and believing in what you’re posting … not being afraid to speak out about topics close to our hearts,” social content executive Chloe Lansbury says.
  • Visit Business Insider’s homepage for more stories.

It has been eight years since Ben Francis, then a student and part-time pizza delivery boy, set up

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