Amazon Web Services Bolsters Bet on Local Cloud, Homegrown Chips

(Bloomberg) — Amazon.com Inc.’s cloud computing division is adding products that help customers maintain local control of their data, a bet that could help it fend off rivals Microsoft Corp. and Alphabet Inc.’s Google.



a stack of flyers on a table: The logo for Amazon Web Services on a smartphone.


© Bloomberg
The logo for Amazon Web Services on a smartphone.

Amazon Web Services has a wide lead in selling on-demand software services, a business built on the economies of scale provided by vast server farms in data centers. Last year, the company went small, for the first time selling services for customers’ own data centers. The move acknowledged demand from customers requiring faster processing and the need to meet regulatory requirements by storing information inside their own walls.

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AWS bolstered that bet on Tuesday, kicking off its annual customer conference with two new variants of Outposts, the server rack product it started selling a year ago. While prior versions required customers to buy

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NS1 Innovation in DDI Bolsters Performance, Efficiency, and Security for Enterprise Networking

NS1’s software-defined Enterprise DDI provides the automation, traffic steering, and security capabilities required by modern infrastructure, replacing inflexible, appliance-based technologies.

NS1, the leader in modern application and access networking, today announced continued innovation that bolsters performance, efficiency, and security for enterprise DNS, DHCP, and IP address management (DDI).

Organizations across all verticals are racing to address the escalating demand for pervasive, secure, and resilient digital connections and superior user experiences. This has created a heightened sense of urgency for IT modernization and driven companies to evaluate the foundational infrastructure that supports increasingly complex and distributed IT environments. To replace brittle, appliance-based technologies, they are turning to NS1 Enterprise DDI, the first software-defined DDI solution capable of delivering the scalability, elasticity, security, performance, and resilience required by modern infrastructure.

Following its recent $40 million Series D funding round, NS1 is doubling down on engineering and product innovation. The solution now provides

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