Buy from a brand, get some of their stock.
That’s the pitch from Bumped, a Portland, Ore.-based startup that launched its app today after a year of beta testing.
Bumped users create a brokerage account, link their debit or credit card, and pick their brands. When they spend money with certain companies, they get a percentage of their purchases back in fractional shares, or a piece of a full share.
Bumped does not charge account or trading fees; it makes money from the participating brands.
The startup’s beta included more than 80 brands. The average user had a 1.5X increase in monthly visits to brands that rewarded them with stock.
“Investing without requiring incremental spend is critical to helping people navigate the present and save for the future,” David Nelsen, CEO and founder of Bumped, said in a statement. “Bumped creates a simple but powerful entry point to the stock