Google faces a major competition probe over its dominance of internet advertising after Britain leaves the EU.
The Competition and Markets Authority (CMA) has revealed it could investigate the tech giant over controversial changes it is making to data rules. It follows a complaint from Marketers for an Open Web, a group of publishers and marketing firms.
They claim Google’s new so-called privacy sandbox will allow the firm to hoard customer data – giving it an even bigger stranglehold over the digital ads industry and firms that rely on its platform.
The CMA yesterday said it was looking at whether the concerns could justify a full-blown competition probe into Google’s actions.
It would be the first